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Mrs. Sweta Leena Hota

 Mrs. Sweta Leena Hota

NAME: Mrs. Sweta Leena Hota

POSITION : Assistant Professor

DEPARTMENT: Management

COURSES TAUGHT: : Bank Management, Financial Management, Marketing Management, Business Environment, Business Regulatory Framework

RESEARCH INTEREST:Relationship Marketing, Bank Marketing, Innovative Banking Products

EDUCATIONAL QUALIFICATIONS:
M.COM From UTKAL UNIVERSITY, Odisha
MBA From UTKAL UNIVERSITY (MARKETING)
B.COM From RAVENSHAW COLLEGE (RANK HOLDER)
PhD PURSUING AT UTKAL UNIVERSITY
PGDCA
AMFI QUALIFIED,IRDA QUALIFIED

TEACHING EXPERIENCE: 5 years of teaching experience.
INDUSTRY EXPERIENCE: 9 years of working experience in Premier Banks of India like Axis Bank, Citibank and ICICI Bank.

ARTICLES PUBLISHED:

  • CRM in Banking Sector- A Researcher’s Prospective on Bibliographic Survey in The Utkal Business Review, ISSN-0975-6191, Vol. XXIX, No. 1, Dec. 2015
  • Redefining School Education in Odisha- Dr. Bijoy Kumar Sahoo in International Journal of Research & Development- a Management Review (IJRDMR), ISSN (Print): 2319-5749, Volume 5 Issue 1, 2016
  • The Critical Role of Skill Development in Employment: Prospects & Problems in Recent Trends in Skill Development (Managerial aspects), ISBN: 978-93-85291-08-1, 2016
  • Redefining School Education in Odisha…International Journal on Research and Development-A Management Review Vol-5 Issue 1(2016)
  • Bancassurance: Convergence of Banking and Insurance-A Saga… International Journal on Research and Development – A Management Review Vol-5, Issue 3(2016)

Working Papers:
I. Role of Women Social Entrepreneurs in the field of Geriatric Care
II. Customer Relationship Management and customer perceived service quality in selected banks.
III.CRM—A Competitive Sector Tool for Indian Banking Sector .

COURSE WORK DONE:

  • Faculty Development Programme on Innovative Approaches in Management Teaching at IIM Kozhikode
  • Management Development Programme on Basics of Insurance Selling
  • Workshop on "Teaching Business Ethics" at IIM Kolkata

LEVEL OF TEACHING: Under-Graduate and 10+2 level

ACADEMIC HONOURS AND AWARDS:Ravenshaw Topper in 10+2
Ravenshaw Rank Holder in Under graduate level
National Scholarship

MEMBERSHIP IN LEARNED SOCIETY:

  • Member of All India Commerce Association
  • Member of Odisha Commerce Association

INTEREST AREAS:

  • Relationship Marketing, Innovative approaches in Management teaching, Banking innovations.

LANGUAGES: Odia, English and Hindi.